How we help our clients get the customers they deserve
Strategy is the most important – and most often skipped – step of marketing. It’s a Game Plan for how to reach people and turn them into customers. Communicate the value proposition and help the customer solve their problem. Provide them a simple solution and a picture of what it looks like when that problem is solved.
Marketing is an investment, and should have a positive Return on Investment. Find an agency that measures MROI. It helps justify dollars spent and what those dollars should be spent on in the future. There are a lot of long-term benefits to measuring MROI and how it changes over time. Investments take time.
All companies know What they do, some know How they do it, and not very many know Why they are in business. The “Why” is the most important step. Once a company knows their Why they can communicate that Why to their customer. In turn they create loyal customers that do business with them not because of price, but because of what they believe.
What generates your Return on Investment
The surprising story of why I created Unreal Social
Founder
I’m detail-oriented leader who loves project management. My background is business and marketing, so naturally solving the problem of simple, ROI-based marketing is right up my alley. I’ve seen a lot of agencies where no one is sure exactly what is working. They don’t talk about solutions for their clients, they only discuss services to choose from a la carte.
Unreal Social was founded to fix that chaos and bring accountability to marketing. We are taking the fear out of digital marketing and adding back the excitement of growing a business. Our goal is to create the wonderful feeling of knowing our clients are finding customers who share their values and love what they stand for.
With a well-led, happy team, it’s possible to do amazing things and create life-changing value for clients. It might seem incredible to imagine that an agency can make marketing so simple and straightforward, but at Unreal Social, that’s exactly what we do.
Marketing can be complex, overwhelming like cooking a gourmet 5 course meal. Do we have all the ingredients? What goes where? When will the guests be here? How long does each individual dish take to cook?
Having a great marketing partner is like having a favorite restaurant with a fantastic chef. The dining experience is relaxed – tell them what you’d like, and they cook the meal, no anxiety, no stress. Just a delicious meal.
Our philosophy is make marketing simple and easy, like going to a fine restaurant. We manage it for you – we’re small, nimble, agile, and experienced. No fast food approach here. Our customized, personal service means there is someone to reach out to with questions or concerns. All of our work is done right here in the United States.
Our goal is to provide a stress-free process, so you can checklist your marketing and get back to what you do best. Or that wonderful dinner.
Our reviews
and how well it can work
Not long ago, I worked on a project with a client I’ll call Steve. Steve needed help with a newly purchased music school business that empowers kids age 2-15 with music lessons. He had no music experience, but was excited to see the business flourish. He wanted to provide the best education they could and make the business profitable.
Steve called looking for help on how best to reach more parents that wanted their kids to learn music. We talked about his goals and what he hoped to accomplish, and what he was doing offline that would get him found online. He needed to find a way to communicate with parents and let them get to know the school, the teachers, and ultimately, build trust.
My team created an intuitive user experience that made it easy to get questions answered and find out more about the teachers and the locations. We used social media to build excitement before events. After events, parents loved seeing their kids online as part of the concert. Our regular newsletter kept current and prospective parents up to date on new teachers and new instruments. We even launched a third location.
Right at 12 months, we celebrated a 100% increase in revenue. A more engaging customer experience, an awesome social presence, and well placed online ads had doubled his school in one year. On track to double the next year. A world-class music school.
What’s the point of this story? Marketing should be simple, and have an ROI. Engage with a company that’s focused on your goals and plans. Engage with Unreal Social.
Is it a crazy idea to work together?